Newspaper Advertising

Newspaper advertising in India

Newspapers advertising has the largest spend share of the total marketing budget. The popular formats to advertise in Newspapers are Display ads and Classified ads. Advertising Rates for Newspaper ads depends on the readership and page number. Frontpage ads attract a premium over regular Newspaper advertising card rates. Classified ads are small business ads in the Newspaper. Classified ads have lower advertising cost than display ads. Newspaper ads in India are largely sold through a Newspaper advertising agency. INS is an accredited body for Newspaper advertising agencies in India. Peddler Ads is one of the best Newspaper advertising agency in India with offices in Chandigarh, Delhi, and Rohtak. We provide the lowest Newspaper advertising rate to our clients. You can find the card of Newspaper advertising as well as discounted Newspaper advertising cost on Peddler Ads for more than 1000 Newspapers in India including Dainik Bhaskar, Times of India, The Hindu, The Telegraph, Hindustan Times, Dinakaran, and Dainik Jagran.

Advertising options in Newspapers

All Newspaper ads can be classified in one of the 3 types- Display Ads, Classified Ads, and Innovative Newspaper Ads. Classified ads can be recognized by small ads that are put together. They are mostly advertised on the left-hand side of the newspaper. The various advertising subsections in Classified advertising are Matrimonial Ads, Property Ads, Recruitment Ads, Business Ads, announcements, Public Notices, Services Ad, Obituaries, Astrology ads, Education ads. Classified Ads in Newspapers can either be plain text called Classified Text or images based called Display Classified Ads. Classified ads are printed on the classified pages of Times Of India, but can also contain images. The Newspaper advertising tariff for these advertisements is calculated on a per square cm basis. The minimum ad size for Times Display classified ad is 3x5 cm.

The second category of ads called display advertisement in Newspapers in the most common ad that we see. They are also referred to as regular advertising in Newspapers or Print advertising in Newspapers. These Newspaper ads can be of various sizes and rates of Newspaper advertising depends on the ad size. So a half-page ad will be more expensive than a quarter-page ad. Standard Newspaper advertising options are Full Page ads, Half Page ads, Quarter Page ads, and then smaller size ads.

The third category of Innovative Newspaper advertising includes advertising options outside of display ads or classifieds. These advertising options costs are more than regular advertising rates. Examples of innovative advertising options in Newspapers are Pointer ads, Ear Panels, samplings, and Newspaper Jackets.

Cost for advertising in Newspaper

The newspaper advertising rate is quoted in terms of per square cm. For e.g., if the rate card of Newspaper ad says Rs 100, it means that to book one square cm space on the Newspaper, it would cost Rs 100. Discount on Newspaper card rate depends on the ad size, number of inserts, and product category.

The card Rate of Newspaper advertising and discounted cost depends on the following parameters:

  1. The number of readers of the newspaper also referred to as Newspaper readership. More the number of readers higher the cost.

  2. Page position - Front and initial pages of Newspaper have higher advertising rate than inside pages

  3. Volume - How big the ad is. Larger sizes attract a better-discounted rate.


Newspaper advertising size and ad format

While the actual size of the Newspaper ad differs across the publication, the following list of Newspaper ad sizes will give you a general idea of square cm. This table also gives you the different ads types available in Newspaper

Peddler Ads - A Newspaper Advertising Agency

Peddler Ads is a Newspaper advertising agency. We provide the best and lowest advertising rate for Newspaper advertising for our clients. Through our tie-up with more than 500 publication houses across India, we assure the best discounts when placing an ad in Newspaper through Peddler Ads. You can contact us for the best discounts and to execute your Newspaper advertising campaign. You can contact us either online, or by sending a mail to or calling us at 09729003405


Advantages of advertising in Newspaper

Newspaper advertising is the most popular advertising format among all available media categories. Based on our work as a leading Newspaper advertising agency, we can share a few advantages of advertising in Newspapers. Newspaper Advertising provides one of the lowest cost per reach among all advertising options. The cost per reach is calculated as a Newspaper advertising rate divided by Newspaper reach. Through advertising in Newspapers, one also manages to reach out to a large Newspaper reading population. Newspaper readership in India is still growing and continues to be one of the cheapest advertising options because of the low advertising rate. Another significant advantage of Newspaper advertising is localization. Local businesses can advertise through Newspapers and reach out to a city population at the best Newspaper advertising rate. Newspaper advertising is used by large brands for long term brand building at a low advertising cost and by small brands or SMEs for advertising their products locally at an effective low advertising rate. Popular for Newspaper advertising are announcements ads, new product launch advertisements, and sales ads. Through advertising in Newspapers brands also add credibility to their image.

Frequently asked questions

How much does it cost to advertise on a Newspaper?

The cost of advertising in Newspaper varies greatly. The cost would depend on the Newspaper, edition that has been selected and the ad size. You can refer to the Newspaper tool page of Peddler Media to get rates for more than 2000 Newspapers in India and their editions.

How do I know the readership of a Newspaper?

The number of readers of a Newspaper also known as readership is reported by IRS ( Indian Readership Survey). As this is a paid data, please ask your Newspaper advertising agency or the publication to furnish this. One should look at this data before placing an ad in the Newspaper.

Will Newspapers help me design my ad?

Not all Newspaper agencies can help you ad design. However, Peddler Media can help you design your Newspaper ad. The cost of Newspaper ad design would depend on the brief and is not included in the Newspaper advertising rate mentioned on the site.

Are the Newspaper advertising rates mentioned the best rates for Newspaper Advertising?

No. The mentioned rates are not the best Newspaper Advertising rates available. Newspapers keep coming up with discounts and advertising packages for advertising. One should always check with their newspaper advertising agency or the publication directly on any additional discount.

What steps needs to be followed to place an ad in Newspaper?

Select the Newspaper where you would want to place the advertisement Select the date when you would like to place the ad Select the ad type Check for available discount Share the ad in specified Newspaper advertising format Make the payment

How would I know if my ad was published?

Newspaper advertising agency would provide you with a soft copy of the ad the day ad is placed. In few days, the Newspaper advertising agency should share with you a hard copy of the Newspaper

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