About Television advertising in India
Television advertising in India is the most popular advertising option. Television advertising is popular because it has the lowest cost per reach among all other media verticals. Rates for advertising in Television in India is quoted in terms of advertising rate per 10 sec. There are specialist television advertising agencies that can help you get a discounted rate on the television advertising card rate. By placing an ad on television, a brand can reach out to complete India in a single instance. Television advertising also has the added advantage of reaching out to users multiple times. TV ad engages with two senses of humans, eyes, and ears, and is more impactful than other formats. There are more than 1000 Television channels in India. Few popular TV channels in India for advertising are Star Plus, Zee TV, Colors, Sun TV, Aastha TV, Aaj Tak, CNBC, and Star Sports. India also has a strong network of cable TV. Cable TV advertising allows advertisers to reach out to a local populace.
Television in India is broadcasted in homes through cables and direct to home (DTH). Advertising on DTH is also an available media for television advertising. Advertisers can advertise in popular DTH service providers likes Tata Sky, Airtel DTH, and Videocon DTH.
Media options available for advertising in TV are video ads, scrollers, Aston bands, teleshopping, and L Bands
Viewership data for TV in India is reported by BARC. BARC stands for Broadcast Audience Research Council, and is a consortium of broadcasters, advertisers, and advertising and media agencies, via their apex bodies.
Advertising options in Televisions
Video ads are the most popular media option for TV advertising. Innovative television advertising options include L Band, Scrollers, and Aston Bands. When you book a TV campaign, most of the TV channels offer advertisers free sponsorship tags. The rate for innovative television media options is more than regular ads. Content integration is another popular television advertising option.
You can have a look at television ad type video examples by clicking
These are the regular television ads that we see. They are the most popular format of ads on TV and are played during the break. Rates for regular TV ads are available on the site.
Aston Band is a flash ad that plays at the bottom of the screen while the content is being played. Because Aston Band TV ads are played on TV along with content, the cost for the Aston band on television is more than other formats.
A popular format of the ad in News Channels on television, the ad keeps scrolling from one end to the other. Scroller ads are short duration ads and rates for scroller ads depend on the channel.
Teleshopping ads on Television are in the format of programs and mainly used for selling. The duration of teleshopping ads varies from 10 minutes to 30 minutes. Teleshopping ads are played in non-peak hours and are a low-cost medium for advertising on TV. You can find the list of popular TV channels in India accepting teleshopping ads on Peddler Ads